Campaigns That Convert
Google Ads eCommerce Management
Our team of PPC experts has managed over $100M. What makes our agency different from the rest is that it’s built on three pillars. We use our in-house Python web scraper to pull insights directly from Shopify sales data, showing what actually sells in the Google channel compared to Amazon. Second, we utilize hyper localized landing pages that align with campaigns broken out by each city and state to increase our conversion rate by double the industry standard. Third, we implement a scalable content engine that not only fuels campaigns but also builds lasting brand equity. We are perfectly aligned for businesses with ad budgets of $100,000 or more per month.
Data That Drives Decisions
Python Powered Insights + our own AI LLM
For eCommerce PPC management, we built our own Python scrapers that tap into Shopify through a backdoor API, pulling sales data into our system and running it through our AI models. That means we’re spotting sales trends in real time in the Google sales channel, not relying on the same surface-level tools everyone else uses like Google Trends, Jungle Scout, or Helium 10. The sales data we’ve accumulated is private, reliable, and far more accurate than the Amazon style guesswork tools.
And here’s why that matters: just because something sells well on third-party marketplaces doesn’t mean it will sell through the Google channel. If your online business sells on websites (.coms), Amazon FBM, Amazon FBA, eBay, Walmart, or any other marketplace, you already know that product performance varies drastically by channel. We understand this, and that’s where our edge comes in. By using our private Shopify sales data, we can monitor competitors, track trends, and give our eCommerce PPC clients a true advantage. Here’s a snapshot of our custom scraper repository in GitHub.
Search That Scales
Hyper Localized Service Based Campaigns
When it comes to hyperlocalized SEM, we don’t just dabble, we max out Google’s system. Our campaigns are dialed in by city, state, and search intent so precisely that we regularly push accounts to the 10,000 Google Ads campaign limit. This level of granularity lets us capture high converting local traffic while keeping ACOS in check, typically 6% to 12% of total sales depending on the industry. These pages convert at 2 to 3 times better compared to the average of 2 percent.
And it’s not just for eCom! This same approach works for any service or location based business, home improvement like landscapers, mobile bars, lawyers, cleaning services, insurance and more. If people are searching for it by city or neighborhood, we can build the campaigns that get you found nationally but win locally. Our system covers all 45,000 city state combinations across the United States.
It must be the marketing
Meet Your Marketing Guru
Meet Mike Maglione. With over 50M in Ad Spend, he is involved in managing most accounts bringing PPC strategy and management. After working at an ad agency and overseeing in house campaigns for multiple companies, Mike launched his own boutique agency that partners with clients spending more than $100,000 per month in Google ad spend.
A Rutgers graduate with a degree in marketing and a sales driven mindset, Mike understands the entire funnel and how to connect PPC with compelling content. He also works closely with top creative agencies whose portfolios include Lululemon, John Summit, Nickelback, Fanatics, the NY Knicks, and other high profile brands. This blend of expertise and relationships gives our clients a unique edge in dominating their industry online.
Let’s Get down to business
FAQ ABOUT PPC MANAGMENT
How Much Does a PPC Agency Charge?
Most agencies charge a flat monthly fee plus a percentage of ad spend, usually ranging from 6 to 20 percent depending on spend level. In some cases, pricing is tied to sales, but it almost always ends up equating to the same percentage of spend.
What’s Included In PPC Services?
Most PPC services include a dedicated account manager who creates and optimizes your Ads account. This covers daily monitoring, making sure tracking is set up correctly, and watching key performance metrics like ROAS, POAS, cost per conversion, and cost per acquisition.
At What They Sell, PPC management goes beyond basic monitoring. We work directly with your marketing and website teams to tag data properly, build high converting landing pages, content that motivated sales, and design campaigns that align with your business goals. The result is a full funnel PPC strategy that not only drives clicks but also delivers measurable sales growth.
How Do I Find The Best Google Ads Agency?
In our opinion, the best Google Ad agencies move quickly, communicate effectively, and consistently bring fresh strategies and ideas to the table. We pride ourselves on doing exactly that. By leveraging scraped data, running hyperlocal campaigns, delivering weekly “winners and losers” reports at the SKU level, and partnering with top-tier media teams, we set ourselves apart from traditional agencies that rely on outdated methods.
Schedule a time
Book Your Discovery Call
Learn how scraped data, hyperlocal campaigns, and scalable content give you the edge. Our team will walk you through exactly how we manage over $100M in ad spend and push accounts to the limits of Google’s system. Book your discovery call today and see what a true performance driven PPC partner can do for your business.